This past week, a group of health lifestyle enthusiasts gathered at the chic Q-Lounge in Dunkeld to experience the now popular culture of vaping as part of the launch of EXSO’s #LoveinaPuff vape range on August 29.
The exclusive event was attended by the who’s who of influencers, lifestyle media, and taste-makers, all eager to share and experience the brand’s latest extravagant flavours.
EXSO, a newly formed subsidiary of the RichmarkGroup, and the brainchild of serial entrepreneurs Trent Varejes, Ryan Vercueil, and Kevin Whittaker have made a bold foray into vaping’s cultural sector.
According to Varejes, the brand has become popular due to its distinctive flavours and long-lasting disposable vapes, which he says are free from tobacco, smoke, or unnecessary chemicals.
As such, the brand is said to fuse style, quality, and innovation, positioning itself as a name to watch.
“Vaping has ultimately become the centre of a lifestyle-movement that thrives on personalisation, artistic expression, and a very real sense of community,” said Varejes.
He added that the industry which offers an alternative to tobacco is poised for growth in the country that has seen tobacco restrictions in recent years.
“As this culture has continued to evolve and grow, especially among young and digitally-savvy audiences, so too has its influence on popular culture. So, as EXSO, we pride ourselves on keeping a pulse on the market and pushing the boundaries.
“By continuing to bring something truly unique to the table, both in terms of our products and our brand experiences, we hope to remain leaders and front-runners in a very competitive space,” he said.
Varejes added that their #LoveinaPuff event was able to showcase among its set of guests its compelling and colourful new flavour range which boast pocket-friendly-packaging.
“Our vape flavours were thoroughly researched and specifically crafted to suit the discerning palates of today’s vapers and match their modern and eclectic lifestyles. We also aim to continue introducing more flavours to match the dynamic tastes and demands of the market,” continued Varejes.
Guests at the event were the first to enjoy the bespoke, beautifully packaged range of vapes, expertly paired with sophisticated cocktails that complemented their chosen vape’s unique flavour profile.
Fitness and lifestyle influencer Jaco de Bruyn, who attended the launch party, said he loved the exclusivity of the event.
“I absolutely love the exclusivity of EXSO, and I’m proud to collaborate with a premium brand of this stature. EXSO’s exceptional build quality and unmatched attention to detail align perfectly with our own high standards in the fitness lifestyle industry.”
The Star
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