LOOK: Rihanna embraces her natural curls in new Fenty Beauty campaign

Multi-award-winning singer and businesswoman Rihanna.

Multi-award-winning singer and businesswoman Rihanna.

Published Jan 10, 2025

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Whether her hair is dark and long or short and blonde, Rihanna always makes a statement with the way she styles her hair.

However, we rarely get to see the “Umbrella” singer’s natural hair.

In her latest Fenty Beauty campaign for her #YouMist setting spray, she shows off her curly hair in a light brown shade.

Her look is complete with a dark smokey eye and nude lip.

“Say hello to #YouMist Setting Spray – the skin-loving spray that makes makeup last all day,” she captioned the post launching the setting spray.

The product is said to extend makeup wear up to 12 hours, as well as being waterproof, humidity, sweat and transfer resistant. 

The setting mist is to be launched globally on January 17.

This is not the first time the mother of two has revealed her natural curls. 

At the launch of her hair care range, Fenty Hair, her hair was cropped and curly in a dark blonde shade.

Her hair care range is designed for all hair types.

“I've had almost every texture, colour, length, from weaves to braids to natural - so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It's time to play and get stronger by the style,” she said in an Instagram post when the hair care range was launched.

By embracing her natural hair and effortlessly confident look, Rihanna continues to challenge traditional beauty norms and encourages her fans to do the same. 

Her authenticity resonates through the campaign, further reinforcing Fenty Beauty’s mission of inclusivity and self-expression.

IOL Lifestyle