Despite the technological progress made, hybrid cars have yet to really rock the global sales charts and that's largely to do with high price tags that don't quite justify what the consumer is actually getting.
While B-segment-sized Toyota's Prius C is a step in the right direction, its latest concept car shows that Toyota is thinking about creating something even more affordable.
Set to be unveiled at the Geneva Motor Show next month, the FT-Bh concept is an ultra-lightweight, full hybrid city car designed to deliver ultra-low CO2 emissions at an affordable price point.
The team that produced FT-Bh purposely avoided expensive materials and complex manufacturing processes, working instead only with those that are already commonplace in the industry.
That's as much detail as they're willing to part with for now. Watch this space for more info and proper pictures closer to its debut.