Mahindra South Africa, an automobile brand, has unveiled its inaugural Fusion Fest, a celebration of music, fashion, and art, uniting diverse cultures and showcasing local talent.
The festival, featuring a slew of local heavyweights such as renowned artists Cassper Nyovest, Sjava, Kamo Mphela, and Mi Casa, among many others, is set to take place on February 22, 2025, at the prestigious SunBet Arena at Time Square in Pretoria.
It is explained that this festival aims to unify diverse cultures through the electrifying combination of music, fashion, and art while simultaneously marking a significant milestone for the brand as it embarks on its third decade in the country.
The ethos behind it further encapsulates the vibrancy, youthfulness, and cultural richness that defines SA.
As the company continues to deepen its roots in the local community, it aims to foster a sense of belonging and togetherness among diverse cultures, beliefs, and traditions.
At the heart of the festival lies an eclectic mix of musical performances that promise to enthral and inspire. Four electrifying fusion collaborations will blend genres and cultures, pushing creative boundaries to create an entirely new sound. Performances include:
Fusion 1: Cassper Nyovest (Hip Hop) X Zandile Mzazi (Opera) X Radio Kalahari Orkes (Afrikaans Country)
Fusion 2: Sjava (Afro Pop) X Matthew Mole (Indie Pop) X Tarryn Lamb (Afrikaans Pop)
Fusion 3: Mi Casa (Dance House) X Young Stunna (Amapiano) X K.O. (Hip Hop)
Fusion 4: Kamo Mphela (Amapiano) X Sipho “Hot Stix” Mabuse (Afro-Jazz) X Aymos (Amapiano)
This unique sonic experience will be complemented by individual performances from these iconic artists, ensuring an unforgettable musical journey for all attendees.
To further promote local talent, a music talent search will be launched in early 2025, offering aspiring musicians the chance to showcase their abilities on the Fusion Fest stage.
Fashion will also take centre stage at the festival, highlighted by a collaboration with the acclaimed designer Thula Sindi.
Attendees will have the opportunity to purchase limited-edition merchandise that embodies both sophistication and South African heritage. Furthermore, a fashion talent search will be launched to encourage emerging designers to present their creations, underlining the brand’s commitment to nurturing local artistry.
Art represents a vital aspect of the festival, seamlessly weaving together innovation and expression. The festival will feature immersive installations and interactive exhibits that embody the fusion theme, blending tradition with contemporary elements.
Speaking about the festival, Rajesh Gupta, CEO of Mahindra South Africa, said the festival reflects their commitment to embracing the vibrancy, diversity, and creativity of South Africa.
“Through this celebration of music, fashion, and art, we are creating a platform that unites communities, inspires innovation, and amplifies the voices of South Africa's youth,” he said.
The Star
anita.nkonki@inl.co.za